Meta Ads Management
Facebook and Instagram Ads for established brands looking to scale their revenue by increasing brand awareness, attracting new customers, and getting their brand back in front of those sitting on the fence.
Your ideal customers don't open up Facebook and Instagram wanting to be advertised to. That's why your ads shouldn't feel like ads.
And if your creatives aren’t engaging your ideal customer, you are wasting your time and money.
It starts with your ad creatives. If you stop the scroll of the right people with the right message, you have a higher chance of converting that into a lead or sale. And the more leads and sales that happen, the more Meta learns who your ideal customers are.
That’s exactly why we are just as hands-on and obsessed with your creative strategy as we are with data-driven marketing.
Here’s how we enhance the flavour of your marketing plate with Meta Ads Management:
Step 1:
Audit & Strategy
We take a deep dive into your account to see what campaigns you already have set up. We look at what social media content has performed well organically, as well as which paid ad creatives have generated you the most return in the past.
Then, we look for gaps in your strategy where we can test, tweak or create. We prepare comprehensive creative briefs, so you can capture content that we know will perform well, because it’s backed by data.
Step 2:
Create & Test
Once we have developed the best strategy tailored to your business goals, we begin implementing all of these changes within your account. We create your new ads for each part of your funnel and set up your campaigns focused on acquiring new customers and nurturing those who have had a touchpoint before.
And because we believe in the power and value of regular, transparent communication – we ensure you understand how your budget is being invested [and why].
Step 3:
Optimise & Scale
After a couple of weeks, we start to gather valuable insights as to what is working and what’s not. We don’t believe in sugar-coating things, so we will tell you how it is. We drill into the data [and not just on the advertising platform itself], compare attribution windows [to see what really should be getting the credit] and scale what’s working.
“Six years ago, I wanted to boost my business’ reach and revenue through paid ads. After trying and failing on my own, I reached out to Jess for ongoing Ads Management. Last month my return on ad spend was 5.29x which is something I never could've achieved on my own. Their team have made a huge difference in my reach and revenue.”
Dawn, Owner
Dawn Charles Education
Want the ad creative production taken off your plate too?
We can help with that. From preparing creative briefs and scripts to filming, editing and sourcing models and locations as necessary, we also provide the option of a completely in-house managed paid ads and creative experience.
Frequently Asked Questions:
How do I know if Meta Ads are right for me?
If you are an established service-based business or e-commerce brand looking to build brand awareness, drive more traffic to your website, increase leads or sales, and scale your revenue – Meta Ads can help you get in front of new potential customers and show up in front of those who need an extra nudge.
What kind of businesses perform best on Meta Ads?
We have worked with hundreds of businesses over the last 7+ years in a range of industries – from luxury handbags, clothing and jewellery to presets for photographers, wedding fireworks, paint and sip events and more. The businesses that perform the best are those that are already investing in other channels of marketing, such as email marketing and organic social media marketing, and have consistent monthly revenue. Paid ads are the perfect scaling ingredient to enhance what’s already working.
How much should I expect to invest for my ad spend?
We would recommend investing at least $100 per day into Meta Ads. This allows you enough budget to dedicate to separate campaigns that play a different role in attracting, nurturing and converting your audience. A budget starting from $100 per day also allows you to test multiple ad creatives and learn what is and isn’t working quicker. The plan? To scale what’s working and to bail what isn’t. But always keep testing!
How long until I see results?
While we can start to see your approved ads reach people within a few minutes of going live, more meaningful data comes with time. We ensure your conversion tracking is set up correctly and allows us to analyse different parts of your funnel. This ensures we can see where people may be dropping off and what we could do to fix that to maximise your results.
The first month together consists of many hours auditing previous results and developing a tailored strategy for your business. We would hate to see that be a waste of your time and ours. In month two, our strategy is activated and we start to see valuable data that provides insights into what is and isn’t working. Our third month together is really where we can start to tweak things and hone in on what is driving results.
As a result, we have a minimum three-month trial period for Meta Ads Management, so that we have enough time to test strategies to see what works and what doesn’t.
I have seen other agencies guarantee results. You don’t seem to – is that because you can’t?
Short answer: yes. And to be honest? Neither can those other agencies. Investing in paid ads doesn’t guarantee a return on your ad spend. And the reason why is simple – we can’t get your ideal customer’s credit card out of their wallet and make a payment for them.
What we can guarantee, though? We can get your brand in front of the right people, at the right time and with the right message. And ensure that your strategy is the best one for your business. That, coupled with a killer ad creative strategy backed by data-driven results, makes for the best scaling recipe!
Meta Ads shouldn’t be treated as a set-and-forget platform for your e-commerce or service-based business.
With a dedicated team of paid ads specialists in your corner, we ensure your campaigns are continually monitored and optimised, and keep our finger on the pulse with platform changes, so that you don’t have to.
Interested in learning more about what Meta Ads Management with Seasoned Digital looks like?