Google Ads Management
Google Ads for established e-commerce and service-based businesses ready to scale their revenue by getting in front of people who are actively searching for what you have to offer.
Google is the perfect place to advertise when your ideal customers are solution-aware.
People search on Google knowing that they have a problem they want solved – from looking for an Italian restaurant nearby to finding a dress appropriate for a wedding guest to wear.
Your business solves a problem for your customers, so it’s highly likely that they would be searching on Google for exactly what you offer.
Here’s how we enhance the flavour of your marketing plate with Google Ads Management:
Step 1:
Audit & Strategy
We conduct industry and keyword research, as well as analyse your existing campaigns, keywords and targeting to firstly determine if there are any gaps in your strategy. From bidding on relevant keywords in Search ads and visually showing your products in Shopping ads to following your ideal customers around the web through the Display Network, we’ll develop the perfect strategy for your business.
Step 2:
Create & Test
Once we have tailored this strategy to your unique goals, we begin implementing all of these changes within your account. We create new campaigns and restructure your account to keep the ad copy and landing pages relevant and organised. And because we believe in the power and value of regular, transparent communication – we ensure you understand how your budget is being invested [and why].
Step 3:
Optimise & Scale
After a couple of weeks, we start to gather valuable insights as to what is working and what’s not. We don’t believe in sugar-coating things, so we will tell you how it is. We drill into the data [and not just on the advertising platform itself], compare attribution windows [to see what really should be getting the credit] and scale what’s working.
“One of my businesses has gone from $400k per year to $2.6 million per year in revenue. I know there's no way we would've been able to scale the business so quickly without running paid ads and Seasoned Digital have helped us to scale. They made sure we weren't wasting money and informed us on the best [platform] to scale the budget.”
Shakira
Owner Hair Candy
Frequently Asked Questions:
How do I know if Google Ads are right for me?
Google Ads are a perfect fit if you are an established service-based business or e-commerce brand looking to drive more traffic to your website and increase leads or sales from people who are actively searching for what you have to offer.
What kind of businesses perform best on Google Ads?
Google Ads are a no-brainer for service-based businesses looking to generate leads or drive in-store traffic. However, Google Ads also work really well for e-commerce brands that sell physical products. If your ideal customer is in the market for what you have to offer and actively searching for this, Google Ads can be a great way to ensure you are top-of-mind.
How much should I expect to invest for my ad spend?
We would recommend investing at least $100 per day into Google Ads. This allows you enough budget to dedicate to separate campaigns across various Networks available, such as Search, Display and Shopping.
A budget starting from $100 per day also allows you to test a variety of keywords within relevant campaigns and drive that traffic to the right page on your website. The more budget, the quicker you will learn what is and isn’t working. The plan? To scale what’s working and to bail what isn’t. But always keep testing!
How long until I see results?
While we can start to see your approved ads reach people within a few minutes of going live, more meaningful data comes with time. We ensure your conversion tracking is set up correctly and allows us to analyse different parts of your funnel. This ensures we can see where people may be dropping off and what we could do to fix that to maximise your results.
The first month together consists of many hours auditing previous results and developing a tailored strategy for your business. We would hate to see that be a waste of your time and ours. In month two, our strategy is activated and we start to see valuable data that provides insights into what is and isn’t working. Our third month together is really where we can start to tweak things and hone in on what is driving results.
As a result, we have a minimum three-month trial period for Google Ads Management, so that we have enough time to test strategies to see what works and what doesn’t.
I have seen other agencies guarantee results. You don’t seem to – is that because you can’t?
Short answer: yes. And to be honest? Neither can those other agencies. Investing in paid ads doesn’t guarantee a return on your ad spend. And the reason why is simple – we can’t get your ideal customer’s credit card out of their wallet and make a payment for them.
What we can guarantee, though? We can get your brand in front of the right people, at the right time and with the right message. And ensure that your strategy is the best one for your business. That, coupled with a killer ad creative strategy backed by data-driven results, makes for the best scaling recipe!
Google Ads shouldn’t be treated as a set-and-forget platform for your e-commerce or service-based business.
With a dedicated team of paid ads specialists in your corner, we ensure your campaigns are continually monitored and optimised, and keep our finger on the pulse with platform changes, so that you don’t have to.
Interested in learning more about what Google Ads Management with Seasoned Digital looks like?