TikTok Ads Management
Get your fashion, beauty or lifestyle brand discovered by your ideal customers through creative TikTok Ads that stop the scroll.
With an average watch time of three seconds per video on TikTok, it takes a combination of data-driven marketing and creative strategy to know how to break through the noise.
Here’s how we enhance the flavour of your marketing plate with TikTok Management:
Step 1:
Audit & Strategy
We take a deep dive into your TikTok Ads account to see what campaigns you already have set up. We look at what social media content has performed well organically, as well as which paid ad creatives have generated you the most return in the past.
Then, we look for gaps in your strategy where we can test, tweak or create. We prepare comprehensive creative briefs, so you can capture content that we know will perform well, because it’s backed by data.
Step 2:
Create & Test
Once we have developed the best strategy tailored to your business goals, we begin implementing all of these changes within your account. We create your new ads for each part of your funnel and set up your campaigns focused on acquiring new customers and nurturing those who have had a touchpoint before.
And because we believe in the power and value of regular, transparent communication – we ensure you understand how your budget is being invested [and why].
Step 3:
Optimise & Scale
After a couple of weeks, we start to gather valuable insights as to what is working and what’s not. We don’t believe in sugar-coating things, so we will tell you how it is. We drill into the data [and not just on TikTok’s advertising platform itself], compare attribution windows [to see what really should be getting the credit] and scale what’s working.
“We knew we didn’t want a big corporate group managing our ads, we wanted a more personable touch, which is why we reached out to Seasoned initially. Our online store sales have increased since working with the team. Prior to that, we were doing about $20-40k per month with fluctuations. With Seasoned on board, it’s gone to another level – from $50k months to almost touching $100k months.”
Joe, Marketing Manager
Melbourne Powered
Want the ad creative production taken off your plate too?
We can help with that. From preparing creative briefs and scripts to filming, editing and sourcing models and locations as necessary, we also provide the option of a completely in-house managed paid ads and creative experience.
Frequently Asked Questions:
How do I know if TikTok Ads are right for me?
If your goal is to increase visibility and drive more traffic to your website, TikTok Ads is a great channel to invest your time and ad spend. If you have a strong social media presence, a great brand story and product, and you aren’t afraid to be a content-making machine – TikTok Ads will work for you! And if you’re needing extra help with producing content for ad creatives, our packages can certainly help with that.
What kind of businesses perform best on TikTok Ads?
From our personal experience, we have found that the businesses that perform the best on TikTok are those that are already investing in other channels of marketing, such as email marketing and organic social media marketing, and have consistent monthly revenue. Paid ads are the perfect scaling ingredient to enhance what’s already working. In addition to this, content is king on TikTok – both with your organic strategy and paid ads. So ensuring you have enough existing content and are open to creating more is key.
How much should I expect to invest for my ad spend?
TikTok requires you to spend a minimum of $20 per day per ad set. However, your budget will depend on your strategy. We would recommend investing a minimum of $100 per day into TikTok Ads overall. This allows you enough budget to dedicate to separate campaigns that play a different role in attracting, nurturing and converting your audience.
A budget starting from $100 per day also allows you to test multiple ad creatives and learn what is and isn’t working quicker. The plan? To scale what’s working and to bail what isn’t. But always keep testing!
How long until I see results?
While we can start to see your approved ads reach people within a few minutes of going live, more meaningful data comes with time. We ensure your conversion tracking is set up correctly and allows us to analyse different parts of your funnel. This ensures we can see where people may be dropping off and what we could do to fix that to maximise your results.
The first month together consists of many hours auditing previous results and developing a tailored strategy for your business. We would hate to see that be a waste of your time and ours. In month two, our strategy is activated and we start to see valuable data that provides insights into what is and isn’t working. Our third month together is really where we can start to tweak things and hone in on what is driving results.
As a result, we have a minimum three-month trial period for TikTok Ads Management, so that we have enough time to test strategies to see what works and what doesn’t.
I have seen other agencies guarantee results. You don’t seem to – is that because you can’t?
Short answer: yes. And to be honest? Neither can those other agencies. Investing in paid ads doesn’t guarantee a return on your ad spend. And the reason why is simple – we can’t get your ideal customer’s credit card out of their wallet and make a payment for them.
What we can guarantee, though? We can get your brand in front of the right people, at the right time and with the right message. And ensure that your strategy is the best one for your business. That, coupled with a killer ad creative strategy backed by data-driven results, makes for the best scaling recipe!
TikTok Ads shouldn’t be treated as a set-and-forget platform for your e-commerce or service-based business.
With a dedicated team of paid ads specialists in your corner, we ensure your campaigns are continually monitored and optimised, and keep our finger on the pulse with platform changes, so that you don’t have to.
Interested in learning what TikTok Ads Management with Seasoned Digital looks like?