Pinterest Ads Management
Pinterest Ads for fashion, beauty or lifestyle brands that want to inspire their customers and be the next Pin on their mood board.
The best platform for your brand to be discovered by customers in the inspiration and research phase is Pinterest Ads.
Whether it’s styling inspiration, wedding planning or the best baby carrier – make sure you are on their radar when they are searching for what you have to offer.
Here’s how we enhance the flavour of your marketing plate with Pinterest Ads Management:
Step 1:
Audit & Strategy
We take a deep dive into your Pinterest Ads account to see what campaigns you already have set up. We look at what social media content has performed well organically, as well as which paid ad creatives have generated you the most return in the past.
Then, we look for gaps in your strategy where we can test, tweak or create. We prepare comprehensive creative briefs, so you can capture content that we know will perform well, because it’s backed by data.
Step 2:
Create & Test
Once we have developed the best Pinterest Ads strategy tailored to your business goals, we begin implementing all of these changes within your account. We create your new Pinterest ads for each part of your funnel and set up your campaigns focused on acquiring new customers and nurturing those who have had a touchpoint before.
And because we believe in the power and value of regular, transparent communication – we ensure you understand how your budget is being invested [and why].
Step 3:
Optimise & Scale
After a couple of weeks, we start to gather valuable insights as to what is working and what’s not. We don’t believe in sugar-coating things, so we will tell you how it is. We drill into the data [and not just on Pinterest’s advertising platform itself], compare attribution windows [to see what really should be getting the credit] and scale what’s working.
“The [platform] representatives don’t have my best interest at heart, but I know Jess and the team will look out for me and tell me when to scale up the ad spend or scale back. It makes me feel better knowing that the money I’m investing is in good hands. I truly feel like Seasoned is an extension of our marketing team. The ladies always have great ideas and I love bouncing ideas off them on our monthly strategy calls.”
Ayla, Owner
WedSites
Want the ad creative production taken off your plate too?
We can help with that. From preparing creative briefs and scripts to filming, editing and sourcing models and locations as necessary, we also provide the option of a completely in-house managed paid ads and creative experience.
Frequently Asked Questions:
How do I know if Pinterest Ads are right for me?
If your ideal customer is in their research or planning stage, Pinterest Ads is the perfect way to target them based on their interests. Through a combination of demographic, interest and keyword targeting, we can ensure your brand is on their radar when they’re next feeling inspired to Pin.
What kind of businesses perform best with Pinterest Ads?
Brands that have customers who are looking for inspiration do well with Pinterest Ads due to the nature of the platform. In addition to this, brands that are already investing in other channels of marketing, such as email marketing and organic social media marketing, and have consistent monthly revenue, also perform well. Paid ads are the perfect scaling ingredient to enhance what’s already working.
How much should I expect to invest for my ad spend?
We would recommend investing a minimum of $100 per day into Pinterest Ads overall. This allows you enough budget to dedicate to separate campaigns that play a different role in attracting, nurturing and converting your audience. A budget starting from $100 per day also allows you to test multiple ad creatives and learn what is and isn’t working quicker. The plan? To scale what’s working and to bail what isn’t. But always keep testing!
How long until I see results?
While we can start to see your approved ads reach people within a few minutes of going live, more meaningful data comes with time. We ensure your conversion tracking is set up correctly and allows us to analyse different parts of your funnel. This ensures we can see where people may be dropping off and what we could do to fix that to maximise your results.
The first month together consists of many hours auditing previous results and developing a tailored strategy for your business. We would hate to see that be a waste of your time and ours. In month two, our strategy is activated and we start to see valuable data that provides insights into what is and isn’t working. Our third month together is really where we can start to tweak things and hone in on what is driving results.
As a result, we have a minimum three-month trial period for Pinterest Ads Management, so that we have enough time to test strategies to see what works and what doesn’t.
I have seen other agencies guarantee results. You don’t seem to – is that because you can’t?
Short answer: yes. And to be honest? Neither can those other agencies. Investing in paid ads doesn’t guarantee a return on your ad spend. And the reason why is simple – we can’t get your ideal customer’s credit card out of their wallet and make a payment for them.
What we can guarantee, though? We can get your brand in front of the right people, at the right time and with the right message. And ensure that your strategy is the best one for your business. That, coupled with a killer ad creative strategy backed by data-driven results, makes for the best scaling recipe!
Pinterest Ads shouldn’t be treated as a set-and-forget platform for your e-commerce or service-based business.
With a dedicated team of paid ads specialists in your corner, we ensure your campaigns are continually monitored and optimised, and keep our finger on the pulse with platform changes, so that you don’t have to.
Interested in learning what Pinterest Ads Management with Seasoned Digital looks like?