CAMPAIGN KICKSTARTER
Content creation and paid ads setup for brands between Sydney and the Blue Mountains, without the long-term commitment to an agency.
Not ready to outsource to an agency, but keen to get set up with scroll-stopping content and strategic ad campaigns?
Our Campaign Kickstarter package is perfect for businesses based between Sydney to the Blue Mountains (and surrounds) that need a strategic approach to their campaigns without the long-term commitment to an agency.
From building brand awareness and driving traffic to your website to increasing foot traffic – paid ads can help get more eyeballs on your business. And with the right content and strategy? This translates into more bookings, leads or sales.
Our boutique, local team will capture your content, set up your ads and then hand everything over to you with the skills you need to optimise and manage it in-house.
Looking to spice up your marketing? We’re ready when you are.
Here’s how we enhance the flavour of your marketing plate with our Meta Ads Campaign Kickstarter:
step 1:
Strategy & Content Shoot
We begin by gaining access to your ad platform and ensuring necessary tracking is set up. We then schedule our initial kick-off call to ensure we’re all on the same page with timelines and shoot content before we develop your strategy.
Your strategy includes our proposed budget, campaign setup and briefs for content we’ll use for your ad creatives – which is presented to you on a call before implementation to ensure we haven’t missed anything.
We will then capture all of our planned content on location in a streamlined in-person shoot (travel within 2hrs included).
Step 2:
Campaign Setup & Handover
Following our shoot, we begin editing your content to prepare your creatives suitable for various ad placements.
Our team then builds out your campaign as per the proposed strategy, including target audience creation and customised Feed and Story ad placements.
Once everything is ready, we will book your Handover Call to walk you through your campaigns and ensure you feel familiar with your account structure.
This is where your ads go live!
Step 3:
Optimisation Training
After two weeks of your ads being live, you will start to see some data coming through. We book your Optimisation Training call at this point to ensure you feel confident reading the results and know what to do with the campaign data moving forward. Email support is provided during this fortnight period and the call recordings are sent to you.
Following our final call together, you have the option to invest in ongoing Ads Manager Mentorship, including a 1x 30min monthly check-in call and email support.
If you would like to set up the campaigns with us to understand the ins-and-outs of ads, our 1:1 Trainings are a better option.
"Although this was an area that was completely foreign to us, they taught us in a way that made it easy for us to understand and left us feeling confident to take over once we were ready. They were always an email or phone call away and we felt so supported throughout. I would highly recommend Seasoned Digitial."
Rachel, Owner
Pogo Supplements
Want ready-to-post videos for your social media pages?
We can help with that. Whether it’s once-off or ongoing, our Reels Creation packages are perfect for local brands who want scroll-stopping content without the stress of scripting, shooting or editing.
Whether you’re after branded content, behind-the-scenes of your event, employee-generated videos or user-generated-style storytelling, we handle the entire production process – from strategy and scripting development to filming and editing.
Frequently Asked Questions:
How do I know if Meta Ads are right for me?
If you are a service-based business or e-commerce brand looking to build brand awareness, drive more traffic to your website, increase foot traffic or increase leads and sales – Meta Ads can help you get in front of new potential customers and show up in front of those who need an extra nudge.
What kind of businesses have you worked with?
We have worked with hundreds of businesses over the last 8+ years in a range of industries!
Here are a few examples:
- Luxury handbag retailer
- Online women’s clothing store
- Baby carriers brand
- Wedding websites
- Artisan-made jewellery
- Photography presets
- E-bikes
- Kids shoes & podiatry services
- Boats and outboards
- Lingerie brand
- Real estate agency
- Online strength & mobility fitness app
- Hair salons specialising in extensions
- Beauty clinics
- Fireworks displays for weddings and gender reveals
- Paint and sip events
- Legal services
- Dental appointments
- and more…
At the end of the day? Paid ads work best when you have scroll-stopping content that doesn’t feel like an ad. That’s exactly why we craft your content and paid ads strategy!
Who is this designed for?
Our Campaign Kickstarter is perfect for local brands that:
- Are making less than $30k per month in sales.
- Have an ad budget of $50/day or less.
- Have the ability to manage the ads in-house to save on ongoing management fees.
- Want their campaigns set up strategically by a marketing partner, then handed over to them to own the process long-term.
What if I need further support afterwards?
Following our Campaign Kickstarter, you have the option to invest in ongoing Ads Manager Mentorship, including a 1x 30min monthly check-in call and ongoing email support for $150/mth + GST.
If you would like to set up the campaigns with us to understand the ins-and-outs of ads, our 1:1 Trainings are a better option.
What kind of content do you shoot?
Our team will strategise, script, film and edit all of your content for your ad campaigns. And you are more than welcome to share this organically on your social media platforms too.
On the shoot day, we can help with capturing any of the following:
- b-roll content
- direct-to-camera videos
- behind-the-scenes of events, customer experiences or product/service demos
- user-generated content*
- employee-generated content*
- brand-related content [we film you!]
*we can also pose as your customer or team!
Can you help with Google Ads too?
Yes! Just let us know you’d like to add on Google Ads and we can provide you with a quote.
Our Google Ads add-on starts from $900 + GST and includes the set up of 2x Search campaigns including 1x Branded and 1x Non-Branded campaign, as well as necessary conversion tracking and ad asset extension set up.
I have seen other agencies guarantee results. You don’t seem to – is that because you can’t?
Short answer: yes. And to be honest? Neither can those other agencies. Investing in paid ads doesn’t guarantee a return on your ad spend. And the reason why is simple – we can’t get your ideal customer’s credit card out of their wallet and make a payment for them.
What we can guarantee, though? We can get your brand in front of the right people, at the right time and with the right message. And ensure that your strategy is the best one for your business. That, coupled with a killer ad creative strategy backed by data-driven results, makes for the best scaling recipe!
I'm not sure if I'm ready for paid ads. Can you just shoot content for me?
Absolutely! Paid ads can be a scary next steps for brands investing for the first time, so we totally get that. We’re happy to chat you through what this might look like for your brand and if we think you are ready or not. But if you are just looking for ready-to-post video content, our Reels Content Creation package is perfect as a once-off or ongoing investment.
Some brands simply don't need all the bells-and-whistles of outsourcing to an agency.
That’s exactly why we designed our Campaign Kickstarter package. You get the content captured that you need + strategic done-for-you set up, but everything is handed over to you to manage in-house (so you don’t have to commit to any ongoing management fees).
Interested in learning more about what a Campaign Kickstarter with Seasoned Digital looks like?